7 benefits of ERP to the CRM module

 In the world of startups and businesses, customer loyalty is a must to ensure the success of the business. The Enterprise Resource Planning or the ERP system plays a crucial role in managing customer relationships in a company. For better customer satisfaction with your business, integrating SAP ERP is beneficial for the company. To implement the best-in-class ERP system in your organization, reach out to SoftCore Solutions; an SAP B1 ERP Partner in Ahmedabad. 

Here are 7 benefits on how ERP contributes to the CRM: 

  1. Centralized database: The ERP software offers a centralized database to the customer relationship management tool, so that any enterprise can gain any kind of information regarding their customers in no time. It offers this repository from various touchpoints like sales, marketing, finance, and more. With this integration, it becomes easier to get a clear view of the customers data such as contact information, purchase history, and so much more, which allows companies to understand their customers better and serve them with satisfaction.  

  1. Better customer experience: With enhanced features in ERP software a personalized customer experience can be provided with the help of customer data. Organizations have the right to tailor their interactions, offers, and services to all the customers as they have access to their customers data with ease. Due to this benefit, your customers will receive better satisfaction and that helps you gain their loyalty, which increases the chances of doing more business with them in the future. 

  1. Sales management: An ERP system like SAP provides great experience for the sales department in an organization. By understanding the history of your business and clients, the ERP software assists in managing and tracking the leads along with managing sales activities in the company. With the help of these features, the sales team can understand, plan, and manage their tasks accordingly which results in growing sales efficiently. Automation can also help the sales team in many ways.  

  1. Order management and completion: Order management process can be streamlined in the ERP system, right from order entries to order fulfillments. The ERP system has the capability to integrate with the inventory system, sales system, and more for enterprises to effectively process orders, track status and delivery schedules. Due to this, delays and errors in the orders are minimized.   

  1. Customer service and support: The ERP system provides immense support and services to their customers. It helps them by providing customer details like history, and tracking issues. With ERP system like SAP Business One, it is easier for organizations to handle inquiries, resolve their issues, along with tracking customer interactions. It helps businesses deliver consistently and provides better customer support. 

  1. Marketing and campaign management: Managing marketing activities, tracking campaign performances, as well as analyzing customer response can all be carried out with the marketing and campaign management tool in the ERP system. By targeting specific customers. With CRM’s integration capabilities, organizations can easily target specific customers, personalize messages, and much more which helps in driving customer engagement.  

  1. Customer Analytics and Reporting: Analyzing customer data, generating reports, and gaining insights in the customers behavior and the ongoing market trends, is managed effectively with the help of the customer analytics and reporting tool of the ERP system. All the data and insights that are collected in the system can be used to understand the overstocks and understocks. It also helps in identifying the areas of improvement to help gain better customer satisfaction which in turn helps in making better data-driven decisions for the company in future.  

Contact us today for more details on the implementation and to enhance your business reach in the moving market.  

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